Resume keywords importance – Stand out by resume SEO
An important part of writing a resume is to include words in the resume by which the resume can be identified and searched. Many recruiters and hiring managers will search for certain words that are required for the job position such as professional experience, education, technical skills, soft skills. It would be impossible to read all received resumes especially when hundreds of applications are sent. Google gets about 2 million of applications a year. Bigger organisations with more applicants usually use software for administration of the applicants. This software is called applicant tracking system – ATC.
An applicant tracking system (ATS) is a software application that enables the electronic handling of recruitment needs. In many cases, they filter applications automatically based on given criteria such as keywords, skills, former employers, years of experience and schools attended (Source: Wiki).
The ATS is a very powerful tool and every applicant needs to be aware of it. As we search on search engines such as Google, Yahoo etc., the recruiters search in a similar way for keywords, skills and additional required attributes of the applicants for a given position.
Noted this, resume optimisation needs to take a place in order to become a successful candidate. Similarly to web developers who are using keywords to increase ranking in search engines to get ahead other websites using search engine optimisation.
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results (Source: Wiki).
When writing a resume we need to include keywords and possible search terms to increase the chance to be picked up and invited to an interview. Each position and job can be described and identified by keywords e.g. applying for an online marketing position, it wouldn’t be useful to use keywords that would describe a job of a doctor.
How to find keywords that need to be included in the resume? Read in our post: How to find keywords for resume optimisation
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